Archive for September, 2006
Roots of The XBroker.
September 2nd, 2006 Categories: Mortgage News
The seed was planted two years ago when I decided to reinvent my own mortgage brokerage—a traditional operation on the East Coast. Tired of peddling ‘low rates’ and ‘great service’ while competing with 4000 other mortgage monkeys, I had the ‘novel’ idea of marketing a mortgage business that only tells and sells the truth and provides service for a transparent flat fee.
We would explain how brokers make money, YSP, junk fees, display par rates, etc. I rationalized that if telling ‘The Truth&#