As adoption of indexable IDX’s reaches a certain saturation point by market, does the current innate SEO value diminish, evaporate, or worse?
Worlds Biggest Baddest Mortgage Lead Funnel, by Google
Back at the end of August, exactly one post ago, I wrote of Googles pending entrance into the mortgage lead business.
Today Matt Carter at Inman News expounds on Googles ‘AdveRateQuote’ platform for the mortgage industry. Apparently they’ve partnered with pricing engines and lead generation providers to provide a better overall Search experience for the mortgage [...]
Google Mortgage
Lots of buzz this morning (in my head at least) regarding the lawsuit Lending Tree has initiated versus Mortech, producer of mortgage rate pricing software, for apparently licensing their technology to Google for a service that will compete with Lending Tree…from Yahoo Finance:
LendingTree filed a lawsuit yesterday against Mortech, Inc., a [...]
Drug Cartels, Cancerous Growth and The F*cked Mortgage Industry
Who is to blame for the housing and mortgage markets undoing depends on who you ask. Consumers blame everyone, brokers blame banks, banks blame brokers, appraisers are in the cross-hairs, even real estate professionals are not immune to the finger pointing…I think Michael Jackson had something to do with it all, but I can’t prove [...]
I’m Selling Intelligence?
XB Newswire- Friday July 24th 2009, 4:20am…
Reporting a $45.18 profit after only 60 days from its inception and subsequently securing $1500 in Series A funding, I have decided to join 7DS Associates and relieve Rob Hahn of the burden of changing the corporate name to 7DS Associate. With the coffers full my required contribution was [...]
Flag Posts
Mortgage 2.X
3 Questions to Ask Any Mortgage Professional
Digital Rolodex and Database Marketing
'Pointed' The Wrong Way
Fixed Fees for a Broken Business
How To Speculate on The Future of Mortgage Rates
Short Selling The Market
Pre-Payment Penalty Ponderings
Swindlers List
Mortgage Rate Pricing, The Disturbing Truth
Effect Of Transparency on The Mortgage and Real Estate Industries
Yield Spread Premiums. Definition, Disclosure and Depth
Yield Spread Premiums. Capital Hill Testimony
Crooked Mortgage Broker Tells All
Consumer Beware of Mortgage Salesmanship
The Traditional Real Estate Commission Model. A Critical Assessment
Critical Assessment of The Traditional Real Estate Commission Model II
Mortgage Pin Nears Housing Bubble
Its Not Just Sub-Prime...
The Need for Transparent Mortgage Rate Search
APR. The Annual Percentage Runaround
Traditional Real Estate Commission Structure, The $30,000,000,000 Problem.
Darwidgetry
How To Run A Mortgage Business Going Forward
The Ubiquitous, Perpetual Mortgage Solution Circle Jerk
How To Use The Proper Corporation To Minimize Your Tax Liability As a Real Estate Professional
Backslapping Mortgage Bailout, Fannie and Freddie Get a $200B Blank Check
The Economic Realities of Transparency for The Mortgage Brood
5 Tips For The Brave Soul Considering Real Estate Sales As a Career
What’s My Mortgage Rate And How Much Is It Going To Cost Me?
Risk Based Pricing. How Mortgage Rates are Determined
Risk Based Pricing. How Mortgage Rates are Determined- Property Type and Property Use
Risk Based Pricing How Mortgage Rates are Determined- Credit Scores and History
Risk Based Pricing How Mortgage Rates are Determined- Loan Amount and Loan to Value
Mortgage Industry Shock and Awe
Political Fear and Loathing on Wall Street
Pending Death and Future Living. Transparency, Technology, Social Media, Business Strategy, With Some Economics Sprinkled On Top
Contrived Attrition? Washingtons Play in The Fall and Rise of Wall Street
Survey Says...Realtors Suck!
Defining a Brand Through Business Strategyt
Drug Cartels, Cancerous Growth and The F*cked Mortgage Industry