Pull the veil back around performance related metrics relative to market baselines for practicing real estate agents. Establish a Bar, establish accountability, demand greater transparency and Raise The Bar along the way.
Category Archives: alternative real estate commission models
Defining a Brand Through Business Strategy
Comparing real estate to companies from very different industries (like Apple) when referencing how branding or marketing should be done is very en vogue and very misdirected. Highly successful ‘Big Brands’ are created in tightly controlled environments that have been developed over many years and are almost always backed by superior products or services.
The industry [...]
Redfin Isn’t Going Away, They Are Shaping The Business of Tomorrows Real Estate Brokerage
Redfin published their 2nd annual business findings on March 24th, The Redfin Advantage: Year Two A Comprehensive Analysis of Redfin’s Second Year of Real Estate E-Commerce. From 50,000 feet, the fact that a real estate brokerage puts out these statistics for all to see is unheard of. Diving in for a closer look reveals [...]
REALonomics Nails Traditional Real Estate Economics
Times are a changin…
REALonomics is a bit edgy…we ride the rim of the business model discussion orb, hoping to pull owners out of the spinning vortex of financial destruction to the edge of new thinking that tells them, you can make a lot of money in this business but not the old way. We [...]
Real Estate Professionals Need a Better Compensation Model, One as Local as They Are
I’ve been an advocate of trashing ‘The Traditional 6% Real Estate Commission Model’ for almost 10 years. When I owned a brokerage I offered alternative commission models to clients and was nearly hung, tarred and feathered (definitely blackballed) at the bequest of numerous other Realtors and NAR’s local chapter.
In spirit of my experiences, any [...]