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	<title>Comments on: Mortgage Industry Shock and Awe</title>
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	<link>http://thexbroker.com/2008/08/24/mortgage-industry-shock-and-awe/</link>
	<description>Experience Ego Ergo- Mortgage Real Estate Marketing Technology Opinion</description>
	<lastBuildDate>Tue, 10 Aug 2010 11:11:57 -0800</lastBuildDate>
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		<title>By: Swing Trading</title>
		<link>http://thexbroker.com/2008/08/24/mortgage-industry-shock-and-awe/comment-page-1/#comment-5208</link>
		<dc:creator>Swing Trading</dc:creator>
		<pubDate>Sat, 21 Nov 2009 05:05:33 +0000</pubDate>
		<guid isPermaLink="false">http://thexbroker.com/2008/08/24/mortgage-industry-shock-and-awe/#comment-5208</guid>
		<description>Nice one. I have stumbled and twittered this for my friends. Hope others find it as interesting as I did.</description>
		<content:encoded><![CDATA[<p>Nice one. I have stumbled and twittered this for my friends. Hope others find it as interesting as I did.</p>
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		<title>By: Mortgage Advice</title>
		<link>http://thexbroker.com/2008/08/24/mortgage-industry-shock-and-awe/comment-page-1/#comment-4281</link>
		<dc:creator>Mortgage Advice</dc:creator>
		<pubDate>Mon, 03 Nov 2008 02:37:20 +0000</pubDate>
		<guid isPermaLink="false">http://thexbroker.com/2008/08/24/mortgage-industry-shock-and-awe/#comment-4281</guid>
		<description>You should ignore anyone that has to stoop so low as to call you a name while enjoying a post on your blog. Whether a blog reader has a happy or advertise reaction it is what the blog reader was looking for. Just keep ignoring these people and continue to blog!</description>
		<content:encoded><![CDATA[<p>You should ignore anyone that has to stoop so low as to call you a name while enjoying a post on your blog. Whether a blog reader has a happy or advertise reaction it is what the blog reader was looking for. Just keep ignoring these people and continue to blog!</p>
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		<title>By: Adam Stuart</title>
		<link>http://thexbroker.com/2008/08/24/mortgage-industry-shock-and-awe/comment-page-1/#comment-4075</link>
		<dc:creator>Adam Stuart</dc:creator>
		<pubDate>Wed, 27 Aug 2008 15:34:35 +0000</pubDate>
		<guid isPermaLink="false">http://thexbroker.com/2008/08/24/mortgage-industry-shock-and-awe/#comment-4075</guid>
		<description>Clarioun, &lt;br&gt;&lt;br&gt;Finding a few needle in the haystack of &quot;ethical mortgage brokers&quot; is a joke - who cares! It&#039;s like saying that you decided to be an ethical thief.  &lt;br&gt;&lt;br&gt;Your industry is being crushed as a result of MASSIVE deception and illegal practices, and the FBI is about to take down more people in your sector than in the prohibition days.  Unfortunately you&#039;ve chosen a profession that is dominated by crooks, regardless of your individual practices.  &lt;br&gt;&lt;br&gt;As for Jeff, he&#039;s smart. If I were him I would go back on tv and bury as many mortgage brokers as possible, ride the wave while consumers have pitch forks in their hands, and cash out with RateSpeed and laugh all the way to the bank. &lt;br&gt;&lt;br&gt;If appeasing people like you means Jeff keeping friends, I&#039;d rather make more enemies and get rich.&lt;br&gt;&lt;br&gt;Sorry, capitalism rules and your sector has created amazing economic opportunity for anyone who wants to go after the majority of your unethical segment, even if people like you must be sacrificed. Start you own blog and talk about how you&#039;re going to change the world instead of complain about the people in it.</description>
		<content:encoded><![CDATA[<p>Clarioun, </p>
<p>Finding a few needle in the haystack of &#8220;ethical mortgage brokers&#8221; is a joke &#8211; who cares! It&#39;s like saying that you decided to be an ethical thief.  </p>
<p>Your industry is being crushed as a result of MASSIVE deception and illegal practices, and the FBI is about to take down more people in your sector than in the prohibition days.  Unfortunately you&#39;ve chosen a profession that is dominated by crooks, regardless of your individual practices.  </p>
<p>As for Jeff, he&#39;s smart. If I were him I would go back on tv and bury as many mortgage brokers as possible, ride the wave while consumers have pitch forks in their hands, and cash out with RateSpeed and laugh all the way to the bank. </p>
<p>If appeasing people like you means Jeff keeping friends, I&#39;d rather make more enemies and get rich.</p>
<p>Sorry, capitalism rules and your sector has created amazing economic opportunity for anyone who wants to go after the majority of your unethical segment, even if people like you must be sacrificed. Start you own blog and talk about how you&#39;re going to change the world instead of complain about the people in it.</p>
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		<title>By: JeffX</title>
		<link>http://thexbroker.com/2008/08/24/mortgage-industry-shock-and-awe/comment-page-1/#comment-4074</link>
		<dc:creator>JeffX</dc:creator>
		<pubDate>Tue, 26 Aug 2008 15:00:19 +0000</pubDate>
		<guid isPermaLink="false">http://thexbroker.com/2008/08/24/mortgage-industry-shock-and-awe/#comment-4074</guid>
		<description>If you read my post you would understand that TV can paint you anyway they want to.  For further explanation see:&lt;br&gt;&lt;a href=&quot;http://mediatransparent.com/2008/08/25/how-social-media-corrects-mass-media/&quot;&gt;http://mediatransparent.com/2008/08/25/how-soci...&lt;/a&gt;&lt;br&gt;&lt;br&gt;I don&#039;t have a book to sell..?  and I never &#039;screwed&#039; anyone.  The spot was set-up to identify poor practices and educate consumers on how to avoid them.  The final product came across as if I actually engaged in such practices, unfortunate for me, but I knew what I was potentially getting into.  &lt;br&gt;&lt;br&gt;The only &#039;less than genuine&#039; practice I engaged in (early in my career) was quoting the lowest interest rate on my rate sheet to consumers who repeatedly demanded to know what my lowest rate was.  As I learned the industry, I steadfastly refused to quote a rate until I received required information to do so with far greater accuracy.  &lt;br&gt;In the end, I educated my clients 10 fold better than most mortgage professionals.  I&#039;m sure you could explain 50 different &#039;sneaky&#039; practices employed by mortgage professionals, yet this doesn&#039;t mean you practiced them as well. &lt;br&gt;&lt;br&gt;As far as the company I keep, I&#039;ve personally met Daniel Martin and he understands the state of this industry as well as anyone.  The latter part of my post talks of unique branding and marketing...Daniel is part of this new breed, not widely accepted by incumbents...yet I suspect this is just fine with him.  Daniel consciously chooses this unique angle to brand and market himself...differentiating himself from the crowd. &lt;br&gt;Like it or not, Daniel will identify with large groups of consumers who are tired of the traditionalist mortgage professional.  &lt;br&gt;&lt;br&gt;The mortgage industry is forever changing, the professional who rides this wave of change will maintain and thrive, those who attempt to hold on to antiquated practices will get swallowed whole and spit out to a different industry, IMHO of course...</description>
		<content:encoded><![CDATA[<p>If you read my post you would understand that TV can paint you anyway they want to.  For further explanation see:<br /><a href="http://mediatransparent.com/2008/08/25/how-social-media-corrects-mass-media/"></a><a href="http://mediatransparent.com/2008/08/25/how-soci.." rel="nofollow">http://mediatransparent.com/2008/08/25/how-soci..</a>.</p>
<p>I don&#39;t have a book to sell..?  and I never &#39;screwed&#39; anyone.  The spot was set-up to identify poor practices and educate consumers on how to avoid them.  The final product came across as if I actually engaged in such practices, unfortunate for me, but I knew what I was potentially getting into.  </p>
<p>The only &#39;less than genuine&#39; practice I engaged in (early in my career) was quoting the lowest interest rate on my rate sheet to consumers who repeatedly demanded to know what my lowest rate was.  As I learned the industry, I steadfastly refused to quote a rate until I received required information to do so with far greater accuracy.  <br />In the end, I educated my clients 10 fold better than most mortgage professionals.  I&#39;m sure you could explain 50 different &#39;sneaky&#39; practices employed by mortgage professionals, yet this doesn&#39;t mean you practiced them as well. </p>
<p>As far as the company I keep, I&#39;ve personally met Daniel Martin and he understands the state of this industry as well as anyone.  The latter part of my post talks of unique branding and marketing&#8230;Daniel is part of this new breed, not widely accepted by incumbents&#8230;yet I suspect this is just fine with him.  Daniel consciously chooses this unique angle to brand and market himself&#8230;differentiating himself from the crowd. <br />Like it or not, Daniel will identify with large groups of consumers who are tired of the traditionalist mortgage professional.  </p>
<p>The mortgage industry is forever changing, the professional who rides this wave of change will maintain and thrive, those who attempt to hold on to antiquated practices will get swallowed whole and spit out to a different industry, IMHO of course&#8230;</p>
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		<title>By: clarioun</title>
		<link>http://thexbroker.com/2008/08/24/mortgage-industry-shock-and-awe/comment-page-1/#comment-4073</link>
		<dc:creator>clarioun</dc:creator>
		<pubDate>Tue, 26 Aug 2008 00:23:00 +0000</pubDate>
		<guid isPermaLink="false">http://thexbroker.com/2008/08/24/mortgage-industry-shock-and-awe/#comment-4073</guid>
		<description>You know what my whole problem is with stuff like this?  I don&#039;t know where you checked your common sense, but my husband and I have been in this industry for 12 years and we&#039;ve NEVER pulled the crap you admit to in the past.  That&#039;s bottom line *ethics* and *common sense*!!  I&#039;m glad you came around, Jeff, but I don&#039;t appreciate all mortgage brokers being painted with your unethical brush, especially when I see WORSE out of the originators at banks...that interview did NOT help mortgage brokers and quite frankly, I am amazed at your naivete and that you answered those questions as asked instead of just going ahead and getting your &quot;true agenda&quot; (whatever that was) across.  Sheesh!   &lt;br&gt;&lt;br&gt;Those of us who came into this industry with our ethics intact and kept them there (and there are many, many of us) are suffering for the rest of the you...not to mention all of the people out there who looked to you people for guidance and got nothing but crap.&lt;br&gt;&lt;br&gt;Every penny you make from your book should go to the people you screwed.&lt;br&gt;&lt;br&gt;Keep hanging out with people like Daniel Martin - how in the world could anyone think this is an appropriate or even remotely humorous comment is beyond me.  We are fighting for our very livelihoods here to be treated as legitimate professionals and you have admirers who are even joking about such sophomoric antics?&lt;br&gt;&lt;br&gt;The company you keep is a reflection on yourself.</description>
		<content:encoded><![CDATA[<p>You know what my whole problem is with stuff like this?  I don&#39;t know where you checked your common sense, but my husband and I have been in this industry for 12 years and we&#39;ve NEVER pulled the crap you admit to in the past.  That&#39;s bottom line *ethics* and *common sense*!!  I&#39;m glad you came around, Jeff, but I don&#39;t appreciate all mortgage brokers being painted with your unethical brush, especially when I see WORSE out of the originators at banks&#8230;that interview did NOT help mortgage brokers and quite frankly, I am amazed at your naivete and that you answered those questions as asked instead of just going ahead and getting your &#8220;true agenda&#8221; (whatever that was) across.  Sheesh!   </p>
<p>Those of us who came into this industry with our ethics intact and kept them there (and there are many, many of us) are suffering for the rest of the you&#8230;not to mention all of the people out there who looked to you people for guidance and got nothing but crap.</p>
<p>Every penny you make from your book should go to the people you screwed.</p>
<p>Keep hanging out with people like Daniel Martin &#8211; how in the world could anyone think this is an appropriate or even remotely humorous comment is beyond me.  We are fighting for our very livelihoods here to be treated as legitimate professionals and you have admirers who are even joking about such sophomoric antics?</p>
<p>The company you keep is a reflection on yourself.</p>
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		<title>By: How Social Media Corrects Mass Media&#8217;s Flawed Messages at Media Transparent</title>
		<link>http://thexbroker.com/2008/08/24/mortgage-industry-shock-and-awe/comment-page-1/#comment-3889</link>
		<dc:creator>How Social Media Corrects Mass Media&#8217;s Flawed Messages at Media Transparent</dc:creator>
		<pubDate>Mon, 25 Aug 2008 14:35:23 +0000</pubDate>
		<guid isPermaLink="false">http://thexbroker.com/2008/08/24/mortgage-industry-shock-and-awe/#comment-3889</guid>
		<description>[...] Jeff&#8217;s goal was to educate the consumer about the best ways to get a mortgage without getting caught in some of the &#8220;tricks of the trade&#8221;, but the piece focused solely on the tricks to the exclusion of the educational process. The feel came across tabloidish, which is obviously what consumer oriented On the Money is after. The program was not at all aligned with Jeff&#8217;s goal of showing the mortgage industry in a more positive light, and he explains this well in his post-production notes. [...]</description>
		<content:encoded><![CDATA[<p>[...] Jeff&#8217;s goal was to educate the consumer about the best ways to get a mortgage without getting caught in some of the &#8220;tricks of the trade&#8221;, but the piece focused solely on the tricks to the exclusion of the educational process. The feel came across tabloidish, which is obviously what consumer oriented On the Money is after. The program was not at all aligned with Jeff&#8217;s goal of showing the mortgage industry in a more positive light, and he explains this well in his post-production notes. [...]</p>
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		<title>By: Daniel Martin</title>
		<link>http://thexbroker.com/2008/08/24/mortgage-industry-shock-and-awe/comment-page-1/#comment-4072</link>
		<dc:creator>Daniel Martin</dc:creator>
		<pubDate>Mon, 25 Aug 2008 11:26:52 +0000</pubDate>
		<guid isPermaLink="false">http://thexbroker.com/2008/08/24/mortgage-industry-shock-and-awe/#comment-4072</guid>
		<description>Jeff - you are still the king of authenticity in my book. It is an honor to call you my friend. P.S. I know where the &quot;gal&quot; from CNBC lives and can easily have vehicle lose tire pressure in the middle of the night. No? Alright... the offer stands however... :)</description>
		<content:encoded><![CDATA[<p>Jeff &#8211; you are still the king of authenticity in my book. It is an honor to call you my friend. P.S. I know where the &#8220;gal&#8221; from CNBC lives and can easily have vehicle lose tire pressure in the middle of the night. No? Alright&#8230; the offer stands however&#8230; <img src='http://thexbroker.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
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