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	<title>Comments on: Zillow Mortgage Marketplace, Cultivating a Better Crop</title>
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		<title>By: Our last post in our series of &#8220;12 Things you can do to increase LOCAL Search Placement and LOCAL leads&#8221; &#171; The Official NUMBER1EXPERT® Weblog</title>
		<link>http://thexbroker.com/2008/05/21/zillow-mortgage-marketplace-cultivating-a-better-crop/comment-page-1/#comment-5218</link>
		<dc:creator>Our last post in our series of &#8220;12 Things you can do to increase LOCAL Search Placement and LOCAL leads&#8221; &#171; The Official NUMBER1EXPERT® Weblog</dc:creator>
		<pubDate>Tue, 12 Jan 2010 17:42:18 +0000</pubDate>
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		<description>[...] a Hero! Your blog can build trust  in you as a person and professional which powers-up your branding [...]</description>
		<content:encoded><![CDATA[<p>[...] a Hero! Your blog can build trust  in you as a person and professional which powers-up your branding [...]</p>
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		<title>By: Mary</title>
		<link>http://thexbroker.com/2008/05/21/zillow-mortgage-marketplace-cultivating-a-better-crop/comment-page-1/#comment-4063</link>
		<dc:creator>Mary</dc:creator>
		<pubDate>Thu, 22 May 2008 22:23:26 +0000</pubDate>
		<guid isPermaLink="false">http://thexbroker.com/2008/05/21/zillow-mortgage-marketplace-cultivating-a-better-crop/#comment-4063</guid>
		<description>Hi Jeff,&lt;br&gt;&lt;br&gt;Thanks for your post.  I wanted to add that we recently conducted a survey with some of the first borrowers who received quotes on Zillow Mortgage Marketplace, and they had some positive feedback.  &lt;br&gt;&lt;br&gt;A couple of key numbers show that Zillow Mortgage Marketplace is working:  &lt;br&gt;More than 40% of borrowers contacted at least one lender, and 30% of borrowers have closed or plan to close a loan soon with a lender from Zillow Mortgage Marketplace.&lt;br&gt;&lt;br&gt;My recent blog post on Zillow Blog highlights the results:  &lt;a href=&quot;http://www.zillowblog.com/zillow-mortgage-marketplace-borrowers-have-spoken/2008/05/&quot;&gt;http://www.zillowblog.com/zillow-mortgage-marke...&lt;/a&gt;</description>
		<content:encoded><![CDATA[<p>Hi Jeff,</p>
<p>Thanks for your post.  I wanted to add that we recently conducted a survey with some of the first borrowers who received quotes on Zillow Mortgage Marketplace, and they had some positive feedback.  </p>
<p>A couple of key numbers show that Zillow Mortgage Marketplace is working:  <br />More than 40% of borrowers contacted at least one lender, and 30% of borrowers have closed or plan to close a loan soon with a lender from Zillow Mortgage Marketplace.</p>
<p>My recent blog post on Zillow Blog highlights the results:  <a href="http://www.zillowblog.com/zillow-mortgage-marketplace-borrowers-have-spoken/2008/05/"></a><a href="http://www.zillowblog.com/zillow-mortgage-marke.." rel="nofollow">http://www.zillowblog.com/zillow-mortgage-marke..</a>.</p>
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		<title>By: Mike Sweeney</title>
		<link>http://thexbroker.com/2008/05/21/zillow-mortgage-marketplace-cultivating-a-better-crop/comment-page-1/#comment-4062</link>
		<dc:creator>Mike Sweeney</dc:creator>
		<pubDate>Thu, 22 May 2008 15:32:51 +0000</pubDate>
		<guid isPermaLink="false">http://thexbroker.com/2008/05/21/zillow-mortgage-marketplace-cultivating-a-better-crop/#comment-4062</guid>
		<description>It&#039;s definitely a step in the right direction for anonymous mortgage quotes for the consumer, but you&#039;re right, it&#039;s not a huge step from Bankrate.  &lt;br&gt;&lt;br&gt;Zillow mortgage quotes are rough.  At best they&#039;re going to be off by thousands (as much as 12-15k in certain scenarios).  At worst, they&#039;ll be completely bogus because Zillow omits some key considerations on the consumer&#039;s data.    &lt;br&gt;&lt;br&gt;In order for a mortgage site to break new 2.0 ground it has to be focused.  Then it can perform precise calculations for specific types of loans.  This is how it becomes a true benefit and personalized resource to the consumer.  That&#039;s web 2.0 and a major step forward.</description>
		<content:encoded><![CDATA[<p>It&#39;s definitely a step in the right direction for anonymous mortgage quotes for the consumer, but you&#39;re right, it&#39;s not a huge step from Bankrate.  </p>
<p>Zillow mortgage quotes are rough.  At best they&#39;re going to be off by thousands (as much as 12-15k in certain scenarios).  At worst, they&#39;ll be completely bogus because Zillow omits some key considerations on the consumer&#39;s data.    </p>
<p>In order for a mortgage site to break new 2.0 ground it has to be focused.  Then it can perform precise calculations for specific types of loans.  This is how it becomes a true benefit and personalized resource to the consumer.  That&#39;s web 2.0 and a major step forward.</p>
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		<title>By: Greg Broadbent</title>
		<link>http://thexbroker.com/2008/05/21/zillow-mortgage-marketplace-cultivating-a-better-crop/comment-page-1/#comment-4061</link>
		<dc:creator>Greg Broadbent</dc:creator>
		<pubDate>Thu, 22 May 2008 13:38:47 +0000</pubDate>
		<guid isPermaLink="false">http://thexbroker.com/2008/05/21/zillow-mortgage-marketplace-cultivating-a-better-crop/#comment-4061</guid>
		<description>I noticed that lots of people are using the 2.0.  Is there any special significance other then new jargon for the next generation?  I am not sure I Old Mutual it.</description>
		<content:encoded><![CDATA[<p>I noticed that lots of people are using the 2.0.  Is there any special significance other then new jargon for the next generation?  I am not sure I Old Mutual it.</p>
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		<title>By: JeffX</title>
		<link>http://thexbroker.com/2008/05/21/zillow-mortgage-marketplace-cultivating-a-better-crop/comment-page-1/#comment-4060</link>
		<dc:creator>JeffX</dc:creator>
		<pubDate>Wed, 21 May 2008 22:53:03 +0000</pubDate>
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		<description>You&#039;re the best David, and I love your company&#039;s courage to innovate :)</description>
		<content:encoded><![CDATA[<p>You&#39;re the best David, and I love your company&#39;s courage to innovate <img src='http://thexbroker.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
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		<title>By: David</title>
		<link>http://thexbroker.com/2008/05/21/zillow-mortgage-marketplace-cultivating-a-better-crop/comment-page-1/#comment-4059</link>
		<dc:creator>David</dc:creator>
		<pubDate>Wed, 21 May 2008 22:42:36 +0000</pubDate>
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		<description>Hi Jeff,&lt;br&gt;&lt;br&gt;Thanks for your encouragement.&lt;br&gt;&lt;br&gt;I agree that automation could have a real positive impact on quote accuracy and efficiency. We will implement an API to automate quotes but that interface will push loan requests and receive quotes; it won&#039;t integrate to wholesale rates. Zillow Mortgage Marketplace is not a pricing engine and I&#039;m convinced that having a pricing engine should not be a prerequisite for participating in the marketplace. Remember too that not all quotes on Zillow originate in the wholesale market and so that&#039;s probably not the right interface for us when we do tackle automation (but it may well be the right approach for a partner who can provide a pricing engine for brokers that can integrate to Zillow.)</description>
		<content:encoded><![CDATA[<p>Hi Jeff,</p>
<p>Thanks for your encouragement.</p>
<p>I agree that automation could have a real positive impact on quote accuracy and efficiency. We will implement an API to automate quotes but that interface will push loan requests and receive quotes; it won&#39;t integrate to wholesale rates. Zillow Mortgage Marketplace is not a pricing engine and I&#39;m convinced that having a pricing engine should not be a prerequisite for participating in the marketplace. Remember too that not all quotes on Zillow originate in the wholesale market and so that&#39;s probably not the right interface for us when we do tackle automation (but it may well be the right approach for a partner who can provide a pricing engine for brokers that can integrate to Zillow.)</p>
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		<title>By: jdahleen</title>
		<link>http://thexbroker.com/2008/05/21/zillow-mortgage-marketplace-cultivating-a-better-crop/comment-page-1/#comment-4058</link>
		<dc:creator>jdahleen</dc:creator>
		<pubDate>Wed, 21 May 2008 22:38:04 +0000</pubDate>
		<guid isPermaLink="false">http://thexbroker.com/2008/05/21/zillow-mortgage-marketplace-cultivating-a-better-crop/#comment-4058</guid>
		<description>Hey Nate - &lt;br&gt;You forgot the scrolling live quotes and the daily average 30 Fixed Rates &amp; 15 Year Fixed rates. That really helps a consumer get a feel on current market rates.  &lt;br&gt;&lt;br&gt;I like that feature.</description>
		<content:encoded><![CDATA[<p>Hey Nate &#8211; <br />You forgot the scrolling live quotes and the daily average 30 Fixed Rates &#038; 15 Year Fixed rates. That really helps a consumer get a feel on current market rates.  </p>
<p>I like that feature.</p>
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