Comments on: Zillow Launches Mortgage Community. The Consumer is Ready, But is The Mortgage Professional? http://thexbroker.com/2008/04/03/zillows-mortgage-community-the-consumer-is-ready-but-is-the-mortgage-professional/ Experience Ego Ergo- Mortgage Real Estate Marketing Technology Opinion Tue, 10 Aug 2010 11:11:57 -0800 http://wordpress.org/?v=2.8.4 hourly 1 By: The Odysseus Medal competition — Voting for the People’s Choice Award is open | BloodhoundBlog: Real estate marketing and technology blog | Realtors and real estate, mortgages, lending, investments http://thexbroker.com/2008/04/03/zillows-mortgage-community-the-consumer-is-ready-but-is-the-mortgage-professional/comment-page-1/#comment-2223 The Odysseus Medal competition — Voting for the People’s Choice Award is open | BloodhoundBlog: Real estate marketing and technology blog | Realtors and real estate, mortgages, lending, investments Sun, 06 Apr 2008 19:17:54 +0000 http://thexbroker.com/2008/04/03/zillows-mortgage-community-the-consumer-is-ready-but-is-the-mortgage-professional/#comment-2223 [...] Professionals and Consumer, to Create a Highly Trusted Mortgage Transaction CommunityJeff Corbett, Zillows Mortgage Community. The Consumer is Ready, But is The Mortgage Professional?Brian Brady, Zillow Mortgage Marketplace: One Way Transparency Like A Bad Online Dating SiteGina [...] [...] Professionals and Consumer, to Create a Highly Trusted Mortgage Transaction CommunityJeff Corbett, Zillows Mortgage Community. The Consumer is Ready, But is The Mortgage Professional?Brian Brady, Zillow Mortgage Marketplace: One Way Transparency Like A Bad Online Dating SiteGina [...]

]]> By: JeffX http://thexbroker.com/2008/04/03/zillows-mortgage-community-the-consumer-is-ready-but-is-the-mortgage-professional/comment-page-1/#comment-2198 JeffX Sun, 06 Apr 2008 00:49:17 +0000 http://thexbroker.com/2008/04/03/zillows-mortgage-community-the-consumer-is-ready-but-is-the-mortgage-professional/#comment-2198 I feel you David...Although I'm not brokering loans anymore, I would give the community a shot, wouldn't shut the rest of my marketing down, but dedicate say a few hours a week to 'working the community'. The $4900 vs $6000 is in lender/broker paid fees only... Zilows mortgage community is an important first step, it has a ways to go before it reaches a credibility level amongst mortgage pros and consumers, but they can afford to be patient plus they love the traffic all the talk generates. With a few more steps, say versions 2 and 3, I think they have the opportunity to be a real asset to the mortgage industry if they listen to both sides and thoughtfully implement solid features... I feel you David…Although I’m not brokering loans anymore, I would give the community a shot, wouldn’t shut the rest of my marketing down, but dedicate say a few hours a week to ‘working the community’.

The $4900 vs $6000 is in lender/broker paid fees only…

Zilows mortgage community is an important first step, it has a ways to go before it reaches a credibility level amongst mortgage pros and consumers, but they can afford to be patient plus they love the traffic all the talk generates.

With a few more steps, say versions 2 and 3, I think they have the opportunity to be a real asset to the mortgage industry if they listen to both sides and thoughtfully implement solid features…

]]> By: Jon S http://thexbroker.com/2008/04/03/zillows-mortgage-community-the-consumer-is-ready-but-is-the-mortgage-professional/comment-page-1/#comment-2197 Jon S Sun, 06 Apr 2008 00:43:09 +0000 http://thexbroker.com/2008/04/03/zillows-mortgage-community-the-consumer-is-ready-but-is-the-mortgage-professional/#comment-2197 Zillow's program is a great program. For them the ability to offer more targeted advertising, and bring more value to consumers in the real estate world than just their trademark "zestimates" which are almost so well known that they limit the brand. For the consumer, they get real prices and can pick what they want before dealing with the countless phone calls from snake oil salespeople. For mortgage professionals we can access to consumers looking for a mortgage. Get enough information to make an educated proposal to them. Sure not for everyone, but I am happy to give these consumers a fair deal from my company. Zillow’s program is a great program. For them the ability to offer more targeted advertising, and bring more value to consumers in the real estate world than just their trademark “zestimates” which are almost so well known that they limit the brand.
For the consumer, they get real prices and can pick what they want before dealing with the countless phone calls from snake oil salespeople.
For mortgage professionals we can access to consumers looking for a mortgage. Get enough information to make an educated proposal to them. Sure not for everyone, but I am happy to give these consumers a fair deal from my company.

]]> By: David Podgursky http://thexbroker.com/2008/04/03/zillows-mortgage-community-the-consumer-is-ready-but-is-the-mortgage-professional/comment-page-1/#comment-2185 David Podgursky Sat, 05 Apr 2008 16:49:04 +0000 http://thexbroker.com/2008/04/03/zillows-mortgage-community-the-consumer-is-ready-but-is-the-mortgage-professional/#comment-2185 Zillow immediately lost their credibility in my eye by offering "free leads" to Mo-Pro's... There are so many of us teetering on the edge of career oblivion and we should REALLY think that a free lead is a good one? On top of that... seriously... if someone is not committed enough to give some REAL information, then how can we Mo-Pro's be committed enough to spend more than a moment of our time on a free-lead-generating platform. Transparency is fine and dandy... and really par for the course in most legit and honest practices... My issue comes with the Bank being that much better than the broker site unseen. Neither could be REAL. A 692 does not mean that you're not recovering from a BK.. it does not mean that you don't have 1x30 somewhere. And on top of it... $4900 vs $6200... $1300 could be title work that the banks do not know how to calculate or state taxes that the broker took into account! The individuals in the industry are moving closer and closer to a "last man standing" scenario as lenders die, programs die and borrowers dry up. As we see the Zillows of the world launch "free leads" products can't all us cynics see it for what it is? Desperation?? Rules of thumb for the consumer should not be to focus on fees but to focus on the professional qualifications which have nothing to do with where you work or what your credit looks like (no one gets my SSN online!)... it has to do with integrity and honesty. Zillow can keep their leads Zillow immediately lost their credibility in my eye by offering “free leads” to Mo-Pro’s…

There are so many of us teetering on the edge of career oblivion and we should REALLY think that a free lead is a good one?

On top of that… seriously… if someone is not committed enough to give some REAL information, then how can we Mo-Pro’s be committed enough to spend more than a moment of our time on a free-lead-generating platform.

Transparency is fine and dandy… and really par for the course in most legit and honest practices…

My issue comes with the Bank being that much better than the broker site unseen. Neither could be REAL. A 692 does not mean that you’re not recovering from a BK.. it does not mean that you don’t have 1×30 somewhere.

And on top of it… $4900 vs $6200… $1300 could be title work that the banks do not know how to calculate or state taxes that the broker took into account!

The individuals in the industry are moving closer and closer to a “last man standing” scenario as lenders die, programs die and borrowers dry up. As we see the Zillows of the world launch “free leads” products can’t all us cynics see it for what it is? Desperation??

Rules of thumb for the consumer should not be to focus on fees but to focus on the professional qualifications which have nothing to do with where you work or what your credit looks like (no one gets my SSN online!)… it has to do with integrity and honesty.

Zillow can keep their leads

]]> By: Zillow Mortgage Marketplace: One Way Transparency Like A Bad Online Dating Site | BloodhoundBlog: Real estate marketing and technology blog | Realtors and real estate, mortgages, lending, investments http://thexbroker.com/2008/04/03/zillows-mortgage-community-the-consumer-is-ready-but-is-the-mortgage-professional/comment-page-1/#comment-2171 Zillow Mortgage Marketplace: One Way Transparency Like A Bad Online Dating Site | BloodhoundBlog: Real estate marketing and technology blog | Realtors and real estate, mortgages, lending, investments Fri, 04 Apr 2008 17:09:11 +0000 http://thexbroker.com/2008/04/03/zillows-mortgage-community-the-consumer-is-ready-but-is-the-mortgage-professional/#comment-2171 [...] Corbett talks about the Marketplace being a COMMUNITY but doesn’t think originators are prepared to play: Stating the obvious…what Zillow has [...] [...] Corbett talks about the Marketplace being a COMMUNITY but doesn’t think originators are prepared to play: Stating the obvious…what Zillow has [...]

]]> By: JeffX http://thexbroker.com/2008/04/03/zillows-mortgage-community-the-consumer-is-ready-but-is-the-mortgage-professional/comment-page-1/#comment-2167 JeffX Fri, 04 Apr 2008 15:20:05 +0000 http://thexbroker.com/2008/04/03/zillows-mortgage-community-the-consumer-is-ready-but-is-the-mortgage-professional/#comment-2167 Great question Bill...First week of May...Check the What is RateSpeed Tab in the header. It's been a long strange trip, 2 company's and 12 months later, it shall be :) Great question Bill…First week of May…Check the What is RateSpeed Tab in the header.

It’s been a long strange trip, 2 company’s and 12 months later, it shall be :)

]]> By: Bill http://thexbroker.com/2008/04/03/zillows-mortgage-community-the-consumer-is-ready-but-is-the-mortgage-professional/comment-page-1/#comment-2164 Bill Fri, 04 Apr 2008 13:59:55 +0000 http://thexbroker.com/2008/04/03/zillows-mortgage-community-the-consumer-is-ready-but-is-the-mortgage-professional/#comment-2164 Where is RateSpeed that was supposed to come out long ago? Where is RateSpeed that was supposed to come out long ago?

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