Comments on: New Marketing Strategies Via Social Networking Optimization for Real Estate and The Big Push for Compensation Reform http://thexbroker.com/2007/11/13/new-marketing-strategies-via-social-networking-channels-for-real-estate-and-the-big-push-for-compensation-reform/ Radical Transparency for The Real Estate and Mortgage Industrys Thu, 28 Aug 2008 18:55:58 +0000 http://wordpress.org/?v=2.3.3 By: Redfin Isn't Going Away, They Are Shaping The Business of Tomorrows Real Estate Brokerage | The XBroker Mortgage Real Estate Marketing Technology http://thexbroker.com/2007/11/13/new-marketing-strategies-via-social-networking-channels-for-real-estate-and-the-big-push-for-compensation-reform/#comment-2068 Redfin Isn't Going Away, They Are Shaping The Business of Tomorrows Real Estate Brokerage | The XBroker Mortgage Real Estate Marketing Technology Fri, 28 Mar 2008 01:42:09 +0000 http://thexbroker.com/2007/11/13/new-marketing-strategies-via-social-networking-channels-for-real-estate-and-the-big-push-for-compensation-reform/#comment-2068 [...] highly augmented blog-sites (Incredible Agent, Realivent and Blueroof360) and a host of other social networking strategies.  Will you have the tools to satisfy the ever discerning, enlightened consumer? How long is it [...] […] highly augmented blog-sites (Incredible Agent, Realivent and Blueroof360) and a host of other social networking strategies.  Will you have the tools to satisfy the ever discerning, enlightened consumer? How long is it […]

]]> By: The XBroker http://thexbroker.com/2007/11/13/new-marketing-strategies-via-social-networking-channels-for-real-estate-and-the-big-push-for-compensation-reform/#comment-1664 The XBroker Fri, 16 Nov 2007 20:13:12 +0000 http://thexbroker.com/2007/11/13/new-marketing-strategies-via-social-networking-channels-for-real-estate-and-the-big-push-for-compensation-reform/#comment-1664 Ill try this out, maybe it was a prob w/ an older version of WP...Last time I remember changing permalink structure, I received emails about dead links to previous posts... Thx! Ill try this out, maybe it was a prob w/ an older version of WP…Last time I remember changing permalink structure, I received emails about dead links to previous posts… Thx!

]]> By: LeadCritic http://thexbroker.com/2007/11/13/new-marketing-strategies-via-social-networking-channels-for-real-estate-and-the-big-push-for-compensation-reform/#comment-1663 LeadCritic Fri, 16 Nov 2007 20:02:45 +0000 http://thexbroker.com/2007/11/13/new-marketing-strategies-via-social-networking-channels-for-real-estate-and-the-big-push-for-compensation-reform/#comment-1663 The change will be on all new posts, not old urls. The change will be on all new posts, not old urls.

]]> By: The XBroker http://thexbroker.com/2007/11/13/new-marketing-strategies-via-social-networking-channels-for-real-estate-and-the-big-push-for-compensation-reform/#comment-1665 The XBroker Thu, 15 Nov 2007 22:31:58 +0000 http://thexbroker.com/2007/11/13/new-marketing-strategies-via-social-networking-channels-for-real-estate-and-the-big-push-for-compensation-reform/#comment-1665 Only prob is see, is that I have copious linkbacks under the current format :( and changing would screw that up, no? Thx for the link...ahhh, yes I have seen these...They're really not much different than a Bankrate.com...Brokers/bankers get to advertise what they want... I do like what Yahoo offers developers in the way of UI's though. Pretty slick stuff IMHO, the information chain between wholesalers and consumers needs to be closed to be considered transparent...otherwise, the ability to manipulate is still there...and translucency in what you get. Only prob is see, is that I have copious linkbacks under the current format :( and changing would screw that up, no?

Thx for the link…ahhh, yes I have seen these…They’re really not much different than a Bankrate.com…Brokers/bankers get to advertise what they want…
I do like what Yahoo offers developers in the way of UI’s though. Pretty slick stuff

IMHO, the information chain between wholesalers and consumers needs to be closed to be considered transparent…otherwise, the ability to manipulate is still there…and translucency in what you get.

]]> By: LeadCritic http://thexbroker.com/2007/11/13/new-marketing-strategies-via-social-networking-channels-for-real-estate-and-the-big-push-for-compensation-reform/#comment-1668 LeadCritic Wed, 14 Nov 2007 05:39:21 +0000 http://thexbroker.com/2007/11/13/new-marketing-strategies-via-social-networking-channels-for-real-estate-and-the-big-push-for-compensation-reform/#comment-1668 oh and here is the link to the Mortgagebot widgets http://widgets.yahoo.com/gallery/?author=12758 this is from last year, I think. oh and here is the link to the Mortgagebot widgets http://widgets.yahoo.com/gallery/?author=12758
this is from last year, I think.

]]> By: LeadCritic http://thexbroker.com/2007/11/13/new-marketing-strategies-via-social-networking-channels-for-real-estate-and-the-big-push-for-compensation-reform/#comment-1667 LeadCritic Wed, 14 Nov 2007 05:25:27 +0000 http://thexbroker.com/2007/11/13/new-marketing-strategies-via-social-networking-channels-for-real-estate-and-the-big-push-for-compensation-reform/#comment-1667 no plugin here, but a very simple fix that search engines will like better than thexbroker.com/?p=315. In the admin of your wordpress blog simply go to Options > Permalinks and choose "Custom, specify below" and in the Custom structure field put / no plugin here, but a very simple fix that search engines will like better than thexbroker.com/?p=315. In the admin of your wordpress blog simply go to Options > Permalinks and choose “Custom, specify below” and in the Custom structure field put /

]]> By: The XBroker http://thexbroker.com/2007/11/13/new-marketing-strategies-via-social-networking-channels-for-real-estate-and-the-big-push-for-compensation-reform/#comment-1666 The XBroker Wed, 14 Nov 2007 04:23:05 +0000 http://thexbroker.com/2007/11/13/new-marketing-strategies-via-social-networking-channels-for-real-estate-and-the-big-push-for-compensation-reform/#comment-1666 LeadCritic...Help a brother out then! Show me the plug-ins! "Giving the consumer full visibility into rates and pricing is a good idea. This is being done with many websites today with the mash up of a company websites and pricing engines like NYLX." 'Full visibility' is unfortunately still defined/controlled by the broker/banker running the application. Better? Yes. 100% transparent? Nope. Haven't heard of mortgagebot's widgetized solution, it's hard to keep up with all the 'solutions' being pimped out there. I'll keep you updated for sure... LeadCritic…Help a brother out then! Show me the plug-ins!

“Giving the consumer full visibility into rates and pricing is a good idea. This is being done with many websites today with the mash up of a company websites and pricing engines like NYLX.”

‘Full visibility’ is unfortunately still defined/controlled by the broker/banker running the application. Better? Yes. 100% transparent? Nope.

Haven’t heard of mortgagebot’s widgetized solution, it’s hard to keep up with all the ’solutions’ being pimped out there.

I’ll keep you updated for sure…

]]> By: LeadCritic http://thexbroker.com/2007/11/13/new-marketing-strategies-via-social-networking-channels-for-real-estate-and-the-big-push-for-compensation-reform/#comment-1671 LeadCritic Wed, 14 Nov 2007 03:42:53 +0000 http://thexbroker.com/2007/11/13/new-marketing-strategies-via-social-networking-channels-for-real-estate-and-the-big-push-for-compensation-reform/#comment-1671 Jeff, Here is my two cents: I agree to extent that SEO has become, in some instances a plug and play situation, but even your site is not fully optimized. Your post URL's are less than optimal. I am not being critical and this is a perfect example of a plug and play fix. Also, outbound links, in my experience add no value to your page other than to give another person link love. With regards to the Ratespeed. Giving the consumer full visibility into rates and pricing is a good idea. This is being done with many websites today with the mash up of a company websites and pricing engines like NYLX. The difference with Ratespeed is the creation of a widget, which is a great idea, unless I am missing something. I have heard that mortgagebot currently has some sort of widget pricing solution. Have you heard about this? Great idea and I look forward to hearing about its progression. Jeff,
Here is my two cents:
I agree to extent that SEO has become, in some instances a plug and play situation, but even your site is not fully optimized. Your post URL’s are less than optimal. I am not being critical and this is a perfect example of a plug and play fix. Also, outbound links, in my experience add no value to your page other than to give another person link love.
With regards to the Ratespeed. Giving the consumer full visibility into rates and pricing is a good idea. This is being done with many websites today with the mash up of a company websites and pricing engines like NYLX. The difference with Ratespeed is the creation of a widget, which is a great idea, unless I am missing something. I have heard that mortgagebot currently has some sort of widget pricing solution. Have you heard about this?
Great idea and I look forward to hearing about its progression.

]]> By: The XBroker http://thexbroker.com/2007/11/13/new-marketing-strategies-via-social-networking-channels-for-real-estate-and-the-big-push-for-compensation-reform/#comment-1670 The XBroker Wed, 14 Nov 2007 02:27:56 +0000 http://thexbroker.com/2007/11/13/new-marketing-strategies-via-social-networking-channels-for-real-estate-and-the-big-push-for-compensation-reform/#comment-1670 David, now how did I know you'd stop by? Nah...I thought I'd leave world hunger, peace, and global warming to you guys, whats a few more minor initiatives for the big Z to tackle... There was supposed to be a break (pause) in the post between RateSpeed (Mortgage) and divorcing real estate commissions (real estate)...Ill have to fix that... Intent wasn't to position RateSpeed against RE media properties, rather to opine that the next big step in real estate information search and share is likely to evolve out of a few killer and shareable apps that center around social networking, as opposed to an advertising giant with deep pockets and full time spin doctors ;-) BTW, whats up with that mortgage initiative? All in fun...first round is on me. David, now how did I know you’d stop by?

Nah…I thought I’d leave world hunger, peace, and global warming to you guys, whats a few more minor initiatives for the big Z to tackle…

There was supposed to be a break (pause) in the post between RateSpeed (Mortgage) and divorcing real estate commissions (real estate)…Ill have to fix that…

Intent wasn’t to position RateSpeed against RE media properties, rather to opine that the next big step in real estate information search and share is likely to evolve out of a few killer and shareable apps that center around social networking, as opposed to an advertising giant with deep pockets and full time spin doctors ;-)
BTW, whats up with that mortgage initiative?

All in fun…first round is on me.

]]> By: David G from Zillow.com http://thexbroker.com/2007/11/13/new-marketing-strategies-via-social-networking-channels-for-real-estate-and-the-big-push-for-compensation-reform/#comment-1672 David G from Zillow.com Wed, 14 Nov 2007 02:01:17 +0000 http://thexbroker.com/2007/11/13/new-marketing-strategies-via-social-networking-channels-for-real-estate-and-the-big-push-for-compensation-reform/#comment-1672 Hey Jeff, WOW, what's next for RateSpeed; world hunger? ;-) I think RateSpeed's a cool concept but positioning it against using RE media properties is a real stretch. This idea of "keeping consumers" on site is a non-issue; all real estate transactions are consummated off-line (without the involvement of the media companies) and so all RE consumers leave the websites at some point and engage with professionals. In fact, directing consumers to RE Pro's websites is a critical feature of the Zillow experience. RE Pro's should not have to make google-like investments in their websites to attract customers. That's where sites like Zillow come in to play; we can direct consumers to RE Pro's at a fraction of the cost of building the content and tools that consumers are looking for. I hope to bump into you in Vegas and continue this discussion over a beer. Hey Jeff,

WOW, what’s next for RateSpeed; world hunger? ;-) I think RateSpeed’s a cool concept but positioning it against using RE media properties is a real stretch.

This idea of “keeping consumers” on site is a non-issue; all real estate transactions are consummated off-line (without the involvement of the media companies) and so all RE consumers leave the websites at some point and engage with professionals. In fact, directing consumers to RE Pro’s websites is a critical feature of the Zillow experience.

RE Pro’s should not have to make google-like investments in their websites to attract customers. That’s where sites like Zillow come in to play; we can direct consumers to RE Pro’s at a fraction of the cost of building the content and tools that consumers are looking for.

I hope to bump into you in Vegas and continue this discussion over a beer.

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