Transparent Fixed Fees Could Save Mortgage Broker Business Model

FACT: It doesn’t cost a mortgage broker/banker any more to close a $1,000,000 loan than it does a $200,000 loan, assuming the same documentation type. Same internal cost, same effort. So why is should one loan pay five times more than the other? Excellent question.

All things being equal, what are mortgage services worth? What’s fair for both sides?  In today’s market, it simply isn’t practical for a broker/banker to charge much less than $2,000 to close a loan. Although this threshold is likely to decrease as technology continues to offer broker/bankers the prospect of ever greater efficiency, the costs associated with originating a mortgage and the right to a reasonable profit remain. This is a business, after all. So what’s the number?

I can hear the whining from spoiled broker/bankers already.  “How do you expect me to live on a lousy $3,000 a deal?” Easy, considering the CPA (cost per acquisition) of a closed mortgage loan these days runs about $1,200—which makes a $3,000 “rip” a 250% ROI (return on investment). Hell, if you can’t find a way to survive on that kind of margin, it’s time to start looking for a new job, or better yet, get a new business model.

On the consumer side, you may be saying to yourself, “$3,000? Why would I pay that when I can get a $395 flat-fee loan from DiTech?”

YOU SHOULD BE SO LUCKY. For the inside scoop on that load of manure, click here. As a consumer, GFE’s and HUD-1’s can be so difficult to interpret that it may look like you’re getting a good deal—one even cheaper than the XBroker fixed fees above—but in reality the broker/banker’s putting at least $10,000 in their pocket. It’s a game of industrial-strength smoke and mirrors.

Like
  • Michael Cauley
    I am always amazed at the simplicity of describing the only originators serving the public are Mortgage Broker/Banker. The banks (depository, not mortgage banks) have originators. Bean counting has its place, but certainly can be used in a myopic analysis which misses out on bigger picture of business purpose.

    Relative to a new business model, if a professional has a model that is serving its client/customers desires; the proper advice would be to investigate an additional business model if it desired a different client/customer experience. Too often one person bombs out with a business model while another flourishes. Fortunately, we have a diverse society with many different desires on how they would like to be served. Just look at the range from Walmart to Neiman Marcus and all those in between.

    What you have described is more of a communist business model where there is no differentiation; just a very sterile consumer choice.

    Thank goodness for consumer variety and choice.
blog comments powered by Disqus